Publications are one of the core areas of corporate communications. This is where the communication concept comes to life, visually and in content. No other area offers the same opportunities to hone a public image and implement it so purely. It is where corporate identity (and corporate design) meets credible content communication.
It does have one limitation, though. If an organization enters into customer magazine territory wanting to be seen as a credible and serious contributor, it has to play by the same rules as every other magazine and newspaper. By entering into the competition, it also gains access to reader attention. And readers do not choose what they read out of loyalty to a provider but on the strength of its information content, credibility and attractiveness. This is where journalistic skill and creative design come in.