19. July 2019
Training for leaders
DIE PR-BERATER launches a new coaching and training program for leaders from different areas – business, politics and society. Under www.performance-helden.de the agency offers individual trainings. "Since there is no second chance for the first impression, a good public appearance is essential”, describes CEO Thomas Mueller.
People who are top in their field of expertise should also be perfectionists in their own performance. "Only those who convince can be successful in the long run. Otherwise, the wisest plans will only remain on paper," says Müller.
The agency was able to win media professional Michael Hirz for this tailor-made offer. This way, management personalities receive training from the complementary perspectives of journalism and strategic PR consulting.
04. July 2019
From Kibera to… Berlin Fashion Week!
The fashion label lookslike avido shows the creative potential the biggest slum in Kenya has to offer – on its mission: Fashion from Kibera to the World. DIE PR-BERATER supports the young label.
David Avido, the founder of the label, will be on the road in Germany from 2-22 July to find partners for the European market – together with co-founder Ruven Börger. They want to inspire people with handmade unique pieces. From the Fashion Week in Berlin, where the label visits the Neonyt, it goes to the Summerjam in Cologne and many other events, for example in the Social Impact Lab Bonn and in the Colabor - Raum für Nachhaltigkeit.
Such an ambitious programme requires mobility! To put the project on the road, the agency provides the label with a car.
Here you can find all tourdates and information about the label.
We wish you all the best!
26. June 2019
Positioning the Marketing Club as Experts
From now on DIE PR-BERATER are in charge of the press and media relations of the Marketing Club Cologne-Bonn. The Marketing Club is to be perceived more strongly in the region as a marketing expert and opinion leader.
As a network of marketing experts, the members of the Marketing Club regularly exchange information on Marketing topics and current developments in the industry during lectures, discussions and club evenings. The motto for 2019 is "Marketing Hacks - Tips and Tricks on Future Challenges for Marketeers".
Whether it is about corporate marketing or questions about how our city and the region will develop over the next few years - we are now pursuing making the Marketing Club and its expertise more visible.
16. May 2019
Laying of the foundation stone for worldwide unique housing project
Cologne, 16th May 2019 – The newly designed Clarenbachplatz in Cologne's district Braunsfeld is slowly taking shape. Around nine months after start of the construction work, the new buildings are now growing upwards. An extraordinary construction project is being realized here: For the first time, new apartments will be built over a freight train line.
Friedrich Wassermann and WvM Immobilien invited to the laying of the foundation stone in the excavation pit. In addition to Cologne's Lord Mayor Henriette Reker, the NRW Minister of Construction Ina Scharrenbach also took part in the ceremony. The future tenants are to move in at the beginning of 2021.
DIE PR-BERATER has been supporting this pioneering urban development project for several years and is ensuring that the model project is known to the public and among experts through its press and media work.
Copyright Photo: Manos Meisen
05. May 2019
15 years DIE PR-BERATER – A reason to celebrate
Cologne, 5th May 2019 – It’s been 15 years ago that DIE PR-BERATER was born. The agency looks back on exciting times during which the name DIE PR-BERATER developed into a real brand, known in Cologne, NRW, Germany, Istanbul and in various specialist areas. The agency grew with its tasks, clients and above all with its employees.
"Our thanks goes out to our team, to all former colleagues, our customers, partners and friends",
emphasizes Thomas Müller, founder and CEO of DIE PR-BERATER. "With our international customers and versatile tasks, it has been 15 exciting years so far. Thank you very much!”
On 14th June, the agency celebrates its birthday with employees and ex-colleagues, families and friends at a summer party.
02. May 2019
Designer strengthens DIE PR-BERATER
Daniela Goldman joins the agency's design team from now on. Born in Argentina, she studied and taught design at the University of Buenos Aires. She has been at home in Cologne for more than two decades. The agency is pleased about the new creative head in the team.
Welcome to our team, Daniela!
08. April 2019
DIE PR-BERATER as “Culture Godparents” of the art centre Wachsfabrik
Since 1979 numerous independent artists are living and working in the old wax factory (“Wachsfabrik”) built in 1912, next to the Industriestraße in Cologne’s district Rodenkirchen. They have created a small, creative oasis. But now the operating company decided to cancel contracts of a majority of these artists.
A new business park is about to replace the creative centre.
In order to prevent this, DIE PR-BERATER are engaged with fighting for the preservation of the Wachsfabrik in various forms.
We ask all our customers, partners and friends to support a petition to preserve the Wachsfabrik. The city of Cologne should support the Wachsfabrik as a fundamental part of Cologne’s cultural landscape. Every voice counts. Just do it!
Rescue the Wachsfabrik!
01. April 2019
Positioning a Berlin fintech
From now on DIE PR-BERATER are in charge of the PR work for the innovative Berlin fintech LABEST.
With LABEST, the founders Dirk Piethe and Stefan Franke offer a cloud-based software that creates security and transparency in the financing of goods and stock. This software enables lenders and borrowers to call up up-to-date prices for goods and thus flexibly and efficiently control the collateral value, the credit volume, and the credit line. Thanks to this solution, enterprises may now again use their stock as collateral for loans. A real revolution for inventory financing!
Besides the classical PR and media work, DIE PR-BERATER accompany the start-up from Berlin in its positioning in the finance and banking sector as well as targeting potential fintech investors.
Up-to-date prices for goods with the help of LABEST
26. March 2019
Living above rails – Innovative construction project in Cologne
DIE PR-BERATER are staging a trend-setting housing project. It is well known that Germany suffers from a housing shortage. This applies in particular to urban areas. In Cologne's district Braunsfeld, the builders Friedrich Wassermann and WvM Immobilien are therefore breaking new grounds: for the first time in Germany, they will construct buildings with a tunnel inside.
DIE PR-BERATER have now been commissioned to accompany this pioneering urban development project with press and media work to inform experts and the general public about the innovative construction site.
"Living above rails offers enormous potential for living space in large cities. We are certain that the construction project is of great interest to the media. It has the potential to set an example throughout Germany," explains Katharina Klein, Project Manager at DIE PR-BERATER.
Only recently, the TU Dortmund and the Pestel Institute published a study on the potential of post-compaction. This is estimated at up to 2.7 million apartments nationwide.
Trend-setting housing project in Cologne's district Braunsfeld
12. March 2019
DIE PR-BERATER @ ARGE Building Law Conference
The 53rd Building Law Conference took place in Hamburg on 8 and 9 March. The conference is organized by the working group on construction law (ARGE Baurecht) of the German Lawyers' Association (Deutscher Anwaltverein). DIE PR-BERATER made sure that this time around 300 construction lawyers from German-speaking countries were present in Hamburg.
Renowned experts of their subject lectured on complex legal questions, as for instance the asserting of supplements based on the up-to-date legislation or the claim for damages on a fictitious basis. In addition, judges of the Federal Court of Justice are always among the speakers at the conferences.
"In addition to the training aspect, the conferences form a perfect framework for expanding one's own network. This is what we focus on when acquiring participants," explains project manager Guido Balke. "Especially the young lawyers know many of the 'big names' from the spines of their study literature. They can directly get in touch during the conference."
Since 2014, DIE PR-BERATER has been advising the largest professional organisation of lawyers specialised in building law in Europe on marketing and communication matters. In addition to press and media work, internet presence, newsletter and member marketing, this also includes the promotion of the building law conferences which take place twice a year.
Building Law Conference by ARGE-Baurecht