State Chancellery of NRW
NRW-Cube
Task:
- Improvement of the image of the Federal State NRW in Japan
For the Germany Year in Japan 2005/2006 the Federal State NRW intended to launch a new form of presentation in order to convey a new view on Germany and NRW - especially to young people in Japan.
Realisation:
DIE PR-BERATER developed a multimedia cube, the "NRW-Cube". At four navigational steles viewers can interactively experience NRW through four theme worlds: Lifestyle & Culture, Environment & Energy, Life Science, and High Tech.
The contents are composed of diverse formats like music, animations, photos, films, virtual rooms etc. The user can individually choose and discover the highlights according to his likings. Over the navigation the user experiences NRW spatially, thematically, sound-wise and visually. The versatile application of the technique and a clear design thus catch the attention of younger Japanese viewers.
For this implementation DIE PR-BERATER were awarded the iF Design Award 2006 in the category „01 digital media" as well as the Annual Multimedia Award 2007.
NRW-Cube
Task:
- Improvement of the image of the Federal State NRW in Japan
For the Germany Year in Japan 2005/2006 the Federal State NRW intended to launch a new form of presentation in order to convey a new view on Germany and NRW - especially to young people in Japan.
Realisation:
DIE PR-BERATER developed a multimedia cube, the "NRW-Cube". At four navigational steles viewers can interactively experience NRW through four theme worlds: Lifestyle & Culture, Environment & Energy, Life Science, and High Tech.
The contents are composed of diverse formats like music, animations, photos, films, virtual rooms etc. The user can individually choose and discover the highlights according to his likings. Over the navigation the user experiences NRW spatially, thematically, sound-wise and visually. The versatile application of the technique and a clear design thus catch the attention of younger Japanese viewers.
For this implementation DIE PR-BERATER were awarded the iF Design Award 2006 in the category „01 digital media" as well as the Annual Multimedia Award 2007.
Booklet NRW-Cube
Task:
- Portraying modern North Rhine-Westphalia to revive the interest of young Japanese in the State of North Rhine-Westphalia and its potential - embedded in the comprehensive representation of Germany during "Germany Year 2005/2006" in Japan
Realisation:
DIE PR-BERATER developed a presentation concept which used the strong multimedia affinity of young Japanese providing the message desired by the state chancellery attractively and effectively. In a modern style multimedia show the North Rhine-Westphalia cube introduced the state, the people, the culture and the perspectives of the German federal state with the largest population. In addition to the cube, a handout was produced which not only summarised the contents of the presentation in a two-dimensional manner but also complemented it with important contact information.