Trade shows and events
The importance of trade shows and other events in successful communication is often woefully underestimated. It is about more than simply socializing: it is about eye-catching architecture, informative brochures, friendly contacts and a memorable programme of supporting events. The specific goal and strategic idea behind the entire communication must inform every single consideration from the beginning. It is equally about sales targets and image-building, new leads to new clients and solidifying a desired (or already acquired) public image. And it is about attracting maximum attention among the intended target groups. Bringing all these elements together harmoniously is what makes a good trade show or event concept. While you provide the good briefing and motivated team (on your stand or throughout an event), we take care of the rest. For press releases and press conferences we can also provide photographers and camera teams (live recording for video walls, for example) to document your event.