Press and Media Relations
Why are we never in the press? This question is often what first prompts someone to get in touch with a PR agency. Whether they are talking about the business, daily or trade press does not really make that much difference. Nor does it matter whether they mean tv, radio or online media coverage. The trigger is always the same apparent contradiction between their own sense of newsworthiness and actual measurable presence in the media.
The good news is that often enough, this contradiction can be overcome with some clever ideas, conceptual planning and well-aimed theme development – with professional press and media relations. This includes the entire catalogue of possible instruments and activities, from a press briefing to the right press image, from a press release to a press conference, and from a press trip to press cooperation. And because we are not afraid to stand up to comparison, we also offer performance-related compensation as an option.