Professional styling, hair dressing, make-up, then a photo session and a video shooting – most people know all this only from model shows on TV.
On behalf of the British company Cambridge 800 DIE PR-BERATER fulfilled this dream for two participants of the diet program and showed them in the best light with their new personal look.
For the two women it was a very special experience.
“At the shooting they both felt very comfortable and had really good fun,”
describes Project Manager Guido Balke, “this cannot be taken for granted because the topic is very personal.” However, the agency’s well experienced production team with photographers, cameramen, stylists and make-up artists had the right touch so that the ice was quickly broken.
In addition, DIE PR-BERATER produced two videos in the manner of a „Making-of“, in which the women tell their very personal experience with Cambridge 800. Completed with English subtitles the interviews were sent to Birmingham this week. The two women have applied for the international title „Slimmer of the Year 2014“, which is awarded in Birmingham once a year among the participants of the diet program.
Only one of the two can participate as a candidate from Germany in the international competition. Her video will be shown at the big award ceremony. Who made the race, can be found out here.
DIE PR-BERATER support Cambridge 800 in the positioning of their brand on the German market.
„For us this is an exciting project which combines many aspects of the agency,“ says Project Manager Guido Balke. „On the one hand our expertise in healthcare, on the other hand our production speed even for challenging projects. Within a week after the inquiry, the shooting and the finalization of the videos took place“, describes Balke. “This way PR is great fun und we keep our fingers crossed for the nominee.”