Crossgates
Hotel ships anchoring in the Media Harbor
Task:
- Raise Crossgates Services' brand profile for branch-specific public and in tourism industry
For 35 years the London hotel ship agency had predominantly been active during international fairs in Germany and is one of the market leaders in this field.
Realisation:
DIE PR BERATER successfully supported the enterprise challenge incorrect information about hotel ships in Cologne. Ever since then the agency has been entrusted with the press communication within the scope of the enterprise`s fair activities.
The public and media relations work in this area aims at a high awareness level during the trade fairs in Hanover, Düsseldorf, Cologne and Frankfurt am Main. Lynchpin for the predominantly regional and branch-specific press coverage are special events aboard the ships or special services, such as cooperations with local and regional public transport enterprises. In addition, the subject of hotel ships in general was processed editorially and placed on both national as well as international level in the tourism, catering trade, business and daily press.
Hotel ships anchoring in the Media Harbor
Task:
- Raise Crossgates Services' brand profile for branch-specific public and in tourism industry
For 35 years the London hotel ship agency had predominantly been active during international fairs in Germany and is one of the market leaders in this field.
Realisation:
DIE PR BERATER successfully supported the enterprise challenge incorrect information about hotel ships in Cologne. Ever since then the agency has been entrusted with the press communication within the scope of the enterprise`s fair activities.
The public and media relations work in this area aims at a high awareness level during the trade fairs in Hanover, Düsseldorf, Cologne and Frankfurt am Main. Lynchpin for the predominantly regional and branch-specific press coverage are special events aboard the ships or special services, such as cooperations with local and regional public transport enterprises. In addition, the subject of hotel ships in general was processed editorially and placed on both national as well as international level in the tourism, catering trade, business and daily press.
Campaign against misinformation
Task:
- To develop an information strategy in order to debilitate incorrect information and defamations
The London hotel ship agency has been operating in Cologne for almost 30 years, especially during international Trade Fairs. At the end of 2004 Crossgates noticed that by active public relations the Cologne Hotel- and Catering Association (DEHOGA) was working towards the banishment of hotel ships from Cologne.
Realisation:
Together with the client DIE PR-BERATER developed an information strategy in order to debilitate incorrect information and defamations such as "bed-piracy" and that "The hotel ships leave nothing but rubbish". Thanks to the information strategy it was straightened out:
- - that hotel ship providers are part of the competition and for the guests, especially international Trade Fair guests, they hold significant service and price advantages.
- - that hotel ships strengthen the Trade Fair location.
- - that guests of hotel ships dispose of a larger budget to spend in Cologne than other hotel guests, because generally they have to spend less on accommodation and transfer to the Trade Fair.
- Furthermore Crossgates comprehensively informed the municipal decision makers. This led to a significant pacification of the situation, so that Crossgates - like in the last 30 years - is now able to successfully operate in Cologne.