German Federal Centre for Health Education
Logo development for more mobility in older age
Task:
- To develop a logo for the “Gesund und aktiv älter werden” programme and associated thematic module “Älter werden in Balance”
Germany’s Federal Centre for Health Education (BZgA) developed an extensive information programme for people over the age of 60, their relatives, social multipliers, health insurance providers and associations. It is called “Gesund und aktiv älter werden” (“Healthy and active in older age”). In connection with it, the BzGA also developed a module, “Älter werden in Balance” (“Ageing in balance”), which encouraged people between the ages of 65 and 75 to live a fit and active life.
Realisation:
DIE PR-BERATER developed a logo for the programme and for the module, both of which have a clear and simple design and are created to appeal to and motivate the target groups. Both logos make a clear connection with the information programme and present ageing and mobility in a positive light.
Logo development for more mobility in older age
Task:
- To develop a logo for the “Gesund und aktiv älter werden” programme and associated thematic module “Älter werden in Balance”
Germany’s Federal Centre for Health Education (BZgA) developed an extensive information programme for people over the age of 60, their relatives, social multipliers, health insurance providers and associations. It is called “Gesund und aktiv älter werden” (“Healthy and active in older age”). In connection with it, the BzGA also developed a module, “Älter werden in Balance” (“Ageing in balance”), which encouraged people between the ages of 65 and 75 to live a fit and active life.
Realisation:
DIE PR-BERATER developed a logo for the programme and for the module, both of which have a clear and simple design and are created to appeal to and motivate the target groups. Both logos make a clear connection with the information programme and present ageing and mobility in a positive light.
Photo contest "Wanted: Moving moments"
Task:
- Concept design, development and implementation of various marketing instruments for entering the photo competition
Realisation:
In order to promote the client’s photo competition the agency designed and produced posters, flyers, roll-ups and postcards, for which it held the photoshoots. The client and the client’s partners were able to use the materials for marketing the planned competition. Parallel to this, the agency placed ads specific to the target groups at different times of the year and on different occasions to additionally raise public awareness of the photo competition.
Concept for photo contest "Wanted: Moving moments"
Task:
- Concept development of the “Gesucht: Bewegte Momente” (“Wanted: moving moments”) photo competition as part of the “Ageing in balance” campaign of the Federal Centre for Health Education
Realisation:
DIE PR-BERATER devised the photo competition as part of “Ageing in balance”. To increase the competition’s reach, DIE PR-BERATER suggested media and partner cooperations. The agency took various thematic approaches based on the key aspects of the photo competition (older people, exercise, health, photography) and identified some potential cooperation and marketing partners, including private health insurers, charities, churches and sports clubs. The second step was for DIE PR-BERATER to develop various marketing instruments to emphasize the participatory idea behind the photo competition.
