TRADE FAIRS AND EVENTS
Trade fairs and events are often enormously underestimated. More than a mere "hopscotch" this is not about conspicuous architecture, information brochures, friendly partners in dialogue and a remarkable social programme - with possibly many prominent participants.
Here, too, the concrete target and strategic aims of the whole communication are the root of all considerations. It is also about distribution targets, such as image building. It is about new "leads" to new customers and the intended (or already achieved) strengthening of the corporate image. And, finally, it is also about the widest possible attention of the envisaged target groups.
A good trade fair or event concept should bring these aspects in harmony with each other. This is best done through the much praised "comprehensive worry-free package". So to say, you take care of a good briefing and motivated employees (at the exhibition stand or within the scope of the event) and we take care of the rest: design and programme concept, congress and stand planning, logistics, catering, service (hostesses, driving service, translator), presentation, information and give-aways, press releases and press conference, photographers and camera teams (documentation or motion picture direction for monitor walls), documentation / press documentation.
Below, please find some of our reference examples on Trade Fairs and events:
Japanese Chamber of Industry and Commerce Düsseldorf