PRESS AND PHOTO OPPORTUNITY
The competition for journalists and reporting has been rising steadily over the last years. Today one can hardly lure journalists away from their desk with "normal" press conferences and press discussions. What makes a press appointment worthwhile attending? Senior and duty editors increasingly base their decision to participate in a press event on possible picture motives; this is particularly true for photo editors and TV teams. This is why we often develop visual elements which can be included in your press event.
References:
DITIB Photo Op Advisory Council