MEDIA COOPERATION
Whether trade fairs, congresses, awards or other events - media cooperation can systematically support the marketing activities of the organizing hosts. This applies especially to cases in which the target groups of the events are nearly congruent with those of the respective media partner. This is a win-win for both sides. The media partner gains a more exclusive access to his target group without having to spend additional marketing funds of his own. The organizer obtains additional media coverage in his core media. The focus should be on cross-media-solutions, which do not only focus on the respective core media.
DIE PR-BERATER develops an individual media strategy for your project and connects you with suitable partners in print, radio and online media. We take care of the planning of communication objectives, contract negotiations, conceptual and editorial development as well as the implementation of media cooperation.
Below, please find some of our reference examples on:
Go to school! Media Cooperation - Student Journalist Award 2005
Ministry of Economic Affairs and Energy of North Rhine Westphalia: Media Cooperation "Founder's Day" 2009
WWI (water Indusrty Sector) Media cooperation REHATEC-WI 2007